Five Reasons Why Personal Branding Photography is sooo Important to your Brand...

Personal Branding is banded around a lot these days. But what exactly is it? And why does it matter?

Put simply, Personal Branding, is Brand You. Daniel Priestley interviewed on Diary of a CEO in January 2025, quotes themes from his book: ‘Key Person of Influence’, which was released in 2010, stating that he’d realised ‘The future was going to see a shift from business and institutional brands to personal brands. We would see the decline of big, faceless companies and the rise of individuals whose personal brands are bigger than the institutions.’

That means, that whether you are the CEO of a large international company or the solopreneur of your kitchen-table industry, personal brand matters. People want to hear from and see you. That is how you engage people. That is how you get eyes on your products and services.

Harvard Business School Senior Lecturer Jill Avery says, “Every time we apply for a job or vie for a promotion or try to land a new client or try to land a new date, we have to market ourselves.’ How you’ve presented yourself on social media or on your website counts.

It’s important. So how do we do it?

1. You need to have a clear message.
2. You need to have a clear story.
3. You need to show up.
4. You need to have gripping visuals.

The importance of having a great cache of professional personal branding images is paramount.

Five Reasons Why Professional Personal Branding Photography is so important to your personal brand:

1. Your posts on social media stand out heads and shoulders (!) above the rest.
2. Featuring in your posts has proven to be more popular and attract more engagement than images of products or general things (try it and analyse the results…).
3. A great set of professional Personal Branding Photographs makes posting a no-brainer - you have a load of great images, you just need to have a reason to get them out there, so think of some content and post.
4. There’s no more hiding when you have great pictures you are proud of.
5. You don’t have to go to laborious lengths to find and make images because you have a folder of them on your desktop.

I offer a variety of packages offering Personal Branding photography depending on your time, preferences and budget. You can have a studio shoot, a lifestyle shoot, a day in your life shoot or a combo of all three.

See my personal branding page for more information.